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PUMA & BVB Champion Inclusivity In New Away Kit Design

PUMA & BVB Champion Inclusivity In New Away Kit Design

PUMA and Borussia Dortmund have today unveiled the club's Away kit for the 2024/25 season, championing diversity and inclusion.

Check it out!

Read: Magesi FC Reveal New 2024/25 Kits

The story

Borussia Dortmund and PUMA have dropped nothing but heat for this season's kits, with the black Away kit leaving no fan behind.

The 24/25 Away kit brings the Club's mantra, 'United by Borussia,' to life through its design.

This message is represented across the jersey in writing, sign language, and Braille, reflecting BVB's dedication to fighting racism, antisemitism, LGBTIQ+ hostility, sexism, and discrimination while fostering an inclusive society.

The jersey showcases a timeless black base with a yellow midsection, featuring the PUMA logo and Club badge. It is styled with a round neck collar, black tonal stripes, and is complemented by black socks and shorts to complete the outfit.

Carsten Cramer, Managing Director of Borussia Dortmund, noted:

"This season's Away kit holds special significance for us. It represents our steadfast commitment to diversity and inclusion both on and off the field. 'United by Borussia' is more than just a slogan; it's a principle we live by."

Read: Inside The Brains Of PUMA's Latest Sensation

The 24/25 Away kit is available in both Authentic and Replica versions. The Authentic jersey, worn by players, features PUMA's ULTRAWEAVE fabric to reduce weight and friction for peak performance.

The Replica jersey maintains the distinctive look with a more relaxed fit, ideal for match days or casual wear. Both versions include PUMA's dryCELL technology to keep fans and players dry and comfortable.

In line with PUMA's sustainability goals, the Replica jerseys are produced using the RE initiative, which repurposes recycled textile waste into new materials. 

Comprising at least 95% recycled materials and used polyester, this initiative advances a more circular and eco-friendly approach to football jersey production.

PUMA and Borussia Dortmund unveil the Away kit for
PUMA and Borussia Dortmund unveil the Away kit for the 2024/25 season, championing diversity and inclusion with a design that leaves no fan behind.
PUMA and Borussia Dortmund unveil the Away kit for
PUMA and Borussia Dortmund unveil the Away kit for the 2024/25 season, championing diversity and inclusion with a design that leaves no fan behind.
PUMA and Borussia Dortmund unveil the Away kit for
PUMA and Borussia Dortmund unveil the Away kit for the 2024/25 season, championing diversity and inclusion with a design that leaves no fan behind.
PUMA and Borussia Dortmund unveil the Away kit for
PUMA and Borussia Dortmund unveil the Away kit for the 2024/25 season, championing diversity and inclusion with a design that leaves no fan behind.

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