A sports kit manufacturer explained why it's picked a 'toned down' design for Denmark's World Cup kit.
Check it out!
What's the story?
Denmark and their kit sponsors Hummel have sent out a dual message for their World Cup home and away kits.
Hummel took to social media to explain their dimmed out design details for the Denmark kits.
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They're not only paying homage to the 1992 Euros Denmark side, they're also protesting against Qatar and its human rights record.
Hummel don't want WC visibility
Hummel has made a huge political statement with their three kits for the Danish men's national team.
The Danish-based sportswear brand has chosen to not be visible for this year's World Cup to protest Qatar's human rights record.
Hummel stated that they won't support a host nation that disregards the safety of migrant workers.
The subdued designs are in plain red, white and black. The Hummel logos and details are blended in to match the colour of the jerseys and the Danish badge follows the same design principal.
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The monochrome kits are both slick and unique, and has been elevated by the strong political message behind them.
Hummel, who have long been the kit supplier for the Denmark, revealed that their third kit is a perfect representation on their stance as it mourns the migrant workers who lost their lives in the build-up to the showpiece.
Here's the statement:
Check out the other kits:
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