PUMA has dropped its Generation Fearless campaign that features some slick boots and a short film.
Check it out!
What's the story?
PUMA's latest offering could be its most advanced yet and set to be worn by the world's most mercurial stars in both Europe and South Africa.
Read: Algeria Adidas Face Scrutiny Over New Pre-Match Kit
The Samba boys Neymar Jr and Antony Santos will look to dazzle in their newest PUMA weapons along with the PSL's very own Brazilians, Percy Tau and Bafana's newest strikers.
The boots will be released today, priced at R3699. Let's take a closer look at PUMA's campaign...
PUMA Generation Fearless
PUMA's Fearless campaign featuring the new ULTRA and the FUTURE 1.4 football boots in both Unisex and Women's fit.
The sleek silhouettes, latest technology, innovation, and audacious colour updates. The press release by PUMA revealed that the boots have a gravity defying ULTRAWEAVE technology is PUMA's lightest and most durable material.
The boots have also been reinforced with the all-new PWRPRINT technology that provides ultimate stability and support, keeping your foot locked in for explosive straight-line speed.
South African ballers such as Themba Zwane, Sphelele Mkhulise, Ashley Du Preez, Sipho Mbule, Percy Tau and Zakhele Lepasa.
The international stars that could be donning these unreal PUMA boots at the World Cup include; Neymar Jr, Kingsley Coman, Christian Pulisic, Antony and Memphis Depay.
Read: SSU Star Wears Boots From Adidas' WC Collection
The film for this campaign imagines a fearless world that's spearheaded by some of the aforementioned stars and features Romeo Beckham:
Scroll through the gallery to get a closer look at the boots:
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