Platform: Digital
Property: SLTV
Frequency: Weekly daily shows
SLTV is a relatively new offering by Soccer Laduma. With indications that as data costs drop in South Africa, online TV is going to explode, it was important for Soccer Laduma to be one of the first movers in this space.
Having initially launched a Soccer Laduma Youtube channel, we were unhappy with the restrictions and stifling of opportunities for potential sponsors and advertisers that this platform gave us and as such purchased a dedicated video player.
This video player now sits on our site, where we serve daily and weekly SLTV shows. All our shows are also shared to our social media platforms where they do exceptionally well, especially on Facebook where video is being pushed by the platform itself.
SLTV is close to one million views since its launch in 2014 and as new shows continue to be introduced we know this platform is going to be massive in the near future.
How To Brand This Platform:
As a platform, SLTV allows advertisers the freedom to place product, brand a series or even create video advertorials without any fear of their content being skipped, as could happen on Youtube.
