Platform: Newspaper
Properties: Inserts, Run of Press, Branding: Existing Property or Created Content
Frequency: Weekly
There are four print advertising opportunities within the Soccer Laduma newspaper.
1. Inserts
This is an advertising leaflet preprinted and supplied by the advertiser. These are inserted into each copy of Soccer Laduma prior to bundling and distribution. Paper stock density and leaflet dimensions must be within the parameters of Soccer Laduma printers' stipulation (Paarlcoldset insert specification).
2015 rate is R599 per 1000 insertions
2. Run of Press
The basis of print advertising is standalone 'retail' space, also known as Run of Press (RoP). Available to advertisers for the placement of supplied promotional artwork, the content of which is at the discretion of the advertiser. This excludes material viewed by CT Media as potentially offensive. Size is based on the units of 'column centimetre' (ccm) space, starting at a minimum size of 49ccm per insertion.
2015 rate is R419 per column centimetre. Guarenteed positioning includes a 15% loading.
3. Editorial Branding: Existing Property
Advertisers have the opportunity to brand a weekly editorial feature in Soccer Laduma newspaper. The advertiser benefits from the extended presence and a portrayed synergy with the Soccer Laduma brand. Design is adapted to the advertiser's colour scheme - logo, packshot, naming rights and a strip advert supplied by advertisers.
Minimum of 13 editions booking frequency, negotiable. See costing for each branded opportunity here!
4. Editorial Branding: Created Content
A full page of high reader interest football editorial, that becomes a quintessential native advertising piece of content. Created specifically for the relevant advertiser, based on an agreed brief to our editorial team. This effectively aligns the advertiser with football, giving a projected sense of kinship with our passionate readers and football fans. Designed according to the advertiser's colour scheme - logo, packshot, naming rights and 10x7 retail base strip. A valuable call-to-action platform for campaigns, competitions or events.
2015 rate is R89 250. No minimum volume.
