adidas keeps turning up the heat with the launch of new COPA and Predator boots, while gearing up to release a film for one of their most iconic boot franchises.
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The story
Global sportswear brand adidas have enjoyed a successful two years in unearthing their classic boot lines, the Predator and the COPA.
Today, adidas unveiled the COPA Luxe Control, featuring new technical advancements that offer a glimpse into the future of the boot franchise in 2025.
Crafted for those who excel at dictating the game, the COPA is the go-to choice for playmakers who value precision passing, a smooth touch, and game control.
The latest version has undergone extensive testing and incorporates innovative technology to deliver enhanced touch, control, and comfort, such as Comfort Frame and Formfit.
As mentioned by adidas in a press release, the boot is designed to feel comfortable, much like an extension of the player's body, enabling the "on-field architects of the team to do what they do best."
This new COPA Luxe Control features an elegant white colourway, highlighted by bold black and gold accents, effortlessly blending a luxurious appearance with the timeless essence of the COPA franchise.
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As part of the Predator's 30th anniversary celebrations, adidas released a boot in collaboration with English football icon, David Beckham.
The adidas x David Beckham Predator 24 was initially unveiled in November, with the project being two years in the making according to the three stripes.
These limited-edition boots make history by featuring the Trefoil on a Predator boot for the first time. Drawing inspiration from adidas' roots, the Predator 24 showcases a classic two-tone colour scheme, with a mostly white upper paired with striking premium details in the iconic adidas Originals blue Pantone.
"I've loved designing this special Predator boot and collection with adidas. It's great to finally share what we've been working on with fans of the adidas Predator and Originals," said the longtime adidas ambassador and Manchester United legend, Beckham.
"For the first time ever, this Predator features the iconic trefoil – I asked the question and they said yes… and I'm so proud of how the collection has turned out. It's fantastic to celebrate 30 years of the Predator and with that, look back at many amazing on-pitch moments for myself and so many others," added Becks.
To further commemorate three decades of the Predator, adidas announces the launch of "Under The Tongue", a feature-length documentary that delves into the impact the Predator boot franchise has had on the beautiful game, both on and off the pitch.
Produced with England's SoccerBible football culture publication, the one-hour documentary features retired stars Beckham, Zinedine Zidane, and Eniola Aluko, alongside current ballers such as Jude Bellingham, Alessia Russo, Aitana Bonmatí, and Trent Alexander-Arnold.
The film reflects on their memories and what it means to be part of the iconic Predator family. It also explores how a combination of innovation, cultural impact, star power, and timing led to the creation of the Predator boot, revolutionizing the football boot industry and transforming adidas as a brand.
It also highlights Craig Johnston's journey, from his idea of using rubber for the Predator's iconic teeth to seeing the boots worn by top players in 1994, and their lasting influence over the next 30 years.
Take a look at the trailer below:
