PUMA and Italian giants AC Milan have collaborated with a Los Angeles-based streetwear brand PLEASURES for Milan's Fourth kit.
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The story
Global sports brand PUMA and streetwear brand PLEASURES have revealed the 23/24 AC Milan Fourth kit.
This new design features two iterations that blend punk, metal, and grunge influences of the LA streetwear brand with the intricate beauty of the city's gothic-looking architecture.
It arrives in two contrasting colourways, symbolising the transition from dusk to dawn (black and pristine), allowing fans to embody the club's spirit from day to night, and across continents.
The design of the kit's interplays with the city's iconic periods of the day — the serene dusk and the awakening dawn and is incapsulated into the Fourth Kit campaign concept, "Out of the Shadows."
The colorway's not only represent the different times of the day in Milan but also connect with the global fanbase, embracing the Rossonero way of life wherever they are. Adding an extra layer of innovation, both versions of the Fourth Kit feature reflective logos, a first for AC Milan!
The iterations of the kit were unveiled yesterday in Milan during an exclusive event in collaboration with Slam Jam during which AC Milan players, VIPs, and media had the opportunity to see the jerseys for the first time. Simultaneously, the kits were also revealed in Los Angeles through a guerrilla posting activity.
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For the first time in the Club's history, the two distinct iterations of the Fourth Kit will be used in separate Serie A games. In the home match against Napoli, on 11 February, the players will don the black version, while the goalkeeper will sport the pristine version,
In the away game against Monza, on 18 February, this dynamic will be reversed. The ground-breaking design and innovative concept extend to AC Milan's women's team, who will proudly wear the Fourth Kit in the Derby against fierce rivals Inter on 17 February.
AC Milan's special edition fourth kit has dropped ???? pic.twitter.com/SkqzoiBNkp
— Secret Shirt Co (@secretshirtco) February 8, 2024
Here's what AC Milan striker and PUMA ambassador Olivier Giroud commented on the new Fourth Kit:
"I am excited to be wearing this great looking kit on the pitch. It is unlike anything I have seen before with two versions that can be used by both the goalkeeper and the players. This shows the creativity and innovation of PUMA, AC Milan, and PLEASURES, creating a kit with a cutting-edge design and an amazing concept that truly captures the essence of AC Milan's legacy and ambition."
The PUMA x AC Milan x PLEASURES Fourth kit will be available at PUMA Retail stores, on PUMA.com from 8 February.
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