EA has announced the rebranding of their football gaming franchise titled, EA Sports FC.
Check it out!
What's the story?
EA Sports recently unveiled the next chapter of the popular FIFA franchise.
The new branding for newly named EA Sports FC was shared across EA's various social media pages, with the FIFA community being invited to join the new club this July.
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Let's take a closer look...
EA Sports FC
EA has shown a glimpse of their "interactive future of football" with EA Sports FC, revealing the new brand identity, vision and logo.
EA Sports are starting a new era of the game and stated in a press release that EA Sports FC will be a platform to create, innovate and grow new football experiences, which will connect millions of fans through console, mobile, online as well as esports products.
"This is where the story of EA Sports FC begins. We're building on 30 years of leadership and history creating experiences that bring the global football community together, and continuing to take it into a fan-first future," said Nick Wlodyka, Senior Vice-President General Manager of EA SPORTS FC.
"EA SPORTS FC will be a symbol for the sport, a symbol of innovation and change, and we're energized to show our fans more about the future in July,"added Wlodyka.
According to gamespot.com, FIFA was reportedly asking EA to pay $1 billion to use the 'FIFA' name in its games every for years, which is allegedly one of the big reasons why EA chose to split from FIFA last year and develop its own soccer game.
Due to EA Sports' previous licensing deals, the biggest leagues/competitions will be available in the "new FIFA", such as the English Premier League, La Liga, Bundesliga, Serie A, Ligue 1, WSL, NWSL, MLS, the CONMEBOL and more...
Teams like Atletico Madrid, Celtic, Juventus, Manchester City, Liverpool and Real Madrid among others have shared the new EA Sports FC branding on their social media.
Here are some visuals of the EA Sports FC launch:
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