While race, gender, age and LSM levels are often the go-to metrics for demographics, it's important to go deeper to further understand our publication's audience.
For example over 40% of Soccer Laduma readers have a Matric or the equivalent.
The picture of our readerships' household income brackets become clear when taking into account Education and Employment Status.
Other facts that help shape the Soccer Laduma reader is their physical location - predominantly Gauteng based - marital status and home language.
While Soccer Laduma's multiple platforms are all in English, only 2.8% of our readership actually speak the language at home. Zulu and Xhosa are dominant home languages for our audience
Read our reader sentiments here!
