Soccer Laduma was started because we love football, so do our readers, and we wanted to give them a big say in what appears in the newspaper and in South African football. We knew by recognising and respecting our mutual love of the game we would create incredible, original content.
How We Do It?
Firstly, finding the right people who love football. Secondly, having an effective structure of managing people. Thirdly, we have six golden rules to editorial – planning, planning, planning, preparation, preparation, preparation, listening to our readers and giving them what they want and be first to find the stories and giving those stories life.
What's The Result?
The result is an environment where our readers are having fun while consuming our content. A trusting relationship has been created. This equates to continual growth for the company editorially:
- 330 000 sales weekly
- 3.2 million readers per week
- Second biggest publication in South Africa and biggest sporting publication in South Africa.
Soccer Laduma is the only publication in South Africa to show positive growth from 2010 to 2015. We're also the number one single-copy sales newspaper in the country!
