A common misconception we've found in the advertising world is mistaking the Soccer Laduma reader for "just a soccer fan".
Advertisers seems to forget that this reader is not only a fan, but also a student, father, employee, caregiver and enjoys a range of other activities outside of soccer.
While reading about, or watching soccer is possibly where you will find him at his happiest, through research we've discovered some interesting facts about our readers that might surprise.
For example, meet the young Ubuntu Millennial, 64% of whom have completed High School and 79% of whom consider a University Degree a status symbol!
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We also look at the 25-34 year old age group, 24% of whom have a degree, but 55% of whom do not have permanent employment. Another interesting stat is the fact that 69% have children, but 56% say their kids don't live with them.
Finally, we zoom into the 35-49 year olds! 33% of this age group drink whiskey, 46% love a good braai, and 32% of them like to be well groomed. Have a look to see if there's any interesting stats here that can help your sales process!
To find out more about Soccer Laduma's demographics, click here!
