The Soccer Laduma ethos of putting our readers first so ingrained in us that our very business is established on what we know our audience will respond to. Consumer-first is not just a buzzword we've picked up along the way, it's the fundamental philosophy on which we've built our brand.
Ours is the quintessential multi-platform publication of choice for black males in South Africa, as reflected by our demographics. It should therefore be the publication of choice for advertisers wanting to reach that market.
The Soccer Laduma reader covers a wide variety of age groups, from 15 all the way to 49, with even a small percentage touching the 50 plus age group. Our biggest reach, however, falls within the 25-34 year-old age group.
While the Living Standard Measurement (LSM) does not fully encapsulates our readers, their interests and as a measurement tool often doesn't tell the whole story, it is an industry standard. Soccer Laduma's LSM bracket falls predominantly between LSM 5-7.
Read our reader sentiments here!
