Platform: Newspaper
Frequency: Wednesday's, weekly
Become Front Page News:
Regarded as 'holy ground', this property is available for false cover wrap and branding opportunities. Quite simply, it's the first thing a Soccer Laduma reader sees. It's the face of Soccer Laduma, South Africa's Soccer bible, so named by our readers. Not just anybody is going to get on the cover, it has to make sense for the reader and must fit seamlessly into its design. Only a privileged few have made it onto the cover and for the most part it is those brands already showing love to South African soccer that fit more effortlessly onto this property. That said those wanting to make a huge entrance into South African soccer, there is no better stage to announce yourselves and we will make sure it's a grand entrance.
How To Brand This Space:
For technical sponsors like PUMA, adidas and Nike, it is possible to become part of our masthead. For the 2010 World Cup, the adidas ball replaced the Soccer Laduma ball in our logo and it was a perfect fit. We love the idea of coming up with clever ways to make you part of our cover. Most recently the Nedbank Ke Yona campaign has seen Ke Yona headlines make it onto our cover in the form of clever headlines - native advertising at its best.
Then there is also false cover wrap opportunities, which we are open to, as long as it is well executed and maintains the integrity of our cover for our reader, your potential client. The wrap option includes front cover and back cover wraps, including inside front and back cover DPCS.
360 Campaign Coverage:
The front cover is shared online and can be shared on all our social media platforms.
Cost:
Front cover mention: R150 000
Wrap: R400 000
Availability: On request
Contact: Sales manager, Tracy Greentree, tracy@snl24.com/soccerladuma to enquire about front page opportunities
