Smartphone usage in South Africa is growing at an incredible rate. The latest research report from the International Data Corporation (IDC) showed a record 84% growth in smartphone shipments in 2014, with smartphones now enjoying 41.9% mobile market share in Africa.
The growth in smartphone numbers has largely been attributed to the decrease in the price of these devices which are powered by Google's Android operating system, with both Vodacom and MTN now selling Android powered smartphone devices for less than R800. These developments have resulted in massive growth in our smartphone audience on Soccer Laduma, where our audience have previously been mainly feature phone driven.
