Even though reports have been linking a Portuguese wonderkid, who has been dubbed the "next Cristiano Ronaldo", with a £100 million move to Manchester United, his coach insisted the teenage sensation is not getting distracted by the transfer talk.
Read: Reports: Man Utd To Offer £100m For 'Next Ronaldo'
Benfica forward Joao Felix is experiencing a brilliant break-out season in Portugal, and has drawn comparisons to his countryman Ronaldo.
Recent reports suggested United made a first move and offered £100 million (R1.8 billion) for the talent, who has also been linked with Real Madrid, FC Barcelona, Juventus, Paris Saint-Germain and Bayern Munich.
However, Felix's coach Bruno Lage insisted that the 19-year-old has his feet firmly on the ground.
"Joao is a youngster with a lot of potential," the Benfica boss said, as quoted by ESPN.
"There is a lot of talk about him with respect to many things, but I only like to refer to what he does on the pitch and not what he can do away from it.
"If you know him, he's a youngster that has his feet firmly on the ground. He deals with everything that is going on with total calm."
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Felix was promoted to Benfica's first team at the beginning of the season and has scored seven goals, while he has assisted another five in 14 league appearances so far.
He has been particularly impressive in 2019, scoring five times and setting up four more in just eight Liga NOS games since the turn of the year.
Do you think £100 million for a 19-year-old is too much money? Have your say in the comments section below.