When chiefs was formed, best players were put together as Kaizer 11, only the cream was chosen hence pirates hated Chiefs so much, then they started dominating football, kaizer was rich playing for Atlanta Chiefs. all sponsers wanted to associate themselves with " amakhosi" they bullied every team, took every best player in the country basically monopolize football up until enter Sundowns in the fray, chiefs dominance started going down, even in late 80's and in the 90's. The Glamour boys as they were known were no longer the preferred destination and not only on money but in success, Wits has money, Supersport has money but Sundowns has money and success. check mate