Al Ahly and Bafana Bafana, Percy Tau, star recently secured an endorsement deal from a company that has a similar name to his.
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What's the story?
The Percy Tau brand continues to grow in Egypt after the "Lion of Judah" recently partnered with snack brand, Taw Taw.
The Egyptian product announced their partnership with Tau last month, which has already seen the Bafana Bafana international feature on a number of ads with a celebrity from Egypt.
Let's take a closer look...
Percy Tau x Taw Taw
Percy Tau's Al Ahly booked their place in the 2023/24 CAF Champions League final after beating TP Mazembe 3-0 in the second leg of the semi-finals on Friday, with Tau returning to the starting line-up.
Although he couldn't get onto the scoresheet on Friday, the 'Lion of Judah' has found the back of the net six times in 25 appearances in all competitions this season, with only one goal in the Champions League, in nine matches.
Tau will be desperate to make his mark in the final against Esperance (18 25 May), where he aims to secure his third CAF Champions League trophy.
Off the pitch, Tau's stocks continue to rise after recently partnering with snack brand, Taw Taw — to front a campaign for the Taw Taw Phantom biscuits alongside Egyptian actor and radio personality, Khaled Eleish.
This partnership, purely on the names alone is a match made in heaven. Tau's name can be remembered in Egypt for more than just his success with Al Ahly, but for also partnering with what seems like their country's answer to Oreos.
Take a look at Tau's work with Taw Taw, with the ex-Sundowns star's trademark celebration in the mix:
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