A new chapter has begun for South African football as the Premier Soccer League (PSL), in collaboration with Betway, officially launched the 2024/25 Betway Premiership season on Tuesday.
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Following the recent announcement of securing the title sponsorship for South Africa's top flight football, Betway has now introduced the theme "Lisegazini. Forever" for the Premiership.
"Today is a historic day for South African football. Through our partnership with the PSL, Betway is honoured to lead South Africans on a journey that celebrates the rich heritage and success of our football culture in a way that resonates across all generations. Our goal is not only to leverage our expertise to elevate the game to new heights, but also to ensure that our collaboration with the PSL paves the way for an even brighter future for South African football," said Mr. Laurence Michel of Betway Africa.
The Betway Premiership is set to officially kick off on Saturday, 14 September, with all 16 clubs competing for the chance to lift a brand-new trophy.
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Ms. Mato Madlala, Acting CEO of the Premier Soccer League, expressed her enthusiasm about the launch and the upcoming season:
"We are excited to officially launch the inaugural Betway Premiership season and eagerly anticipate the first matches on 14 September. This partnership represents more than just a new chapter for South African football; it offers an opportunity to elevate the game to new heights, as demonstrated by the introduction of innovative elements like the new trophy, which will archive the history of the PSL and enhance future content. Our goal is to create unforgettable experiences for football supporters, both in the stadiums and through digital and broadcast platforms."
